by Jo McNamara
Does this sound familiar to you? Your friend asks you, Everything is going fine for about ten minutes until At that point, you realize that you're boring them to For over a year now, I've poured my heart and soul I went from someone who had to ask my husband how to I'm completely self-taught in online promotion and I'm It's only natural for me to want to share my passion My husband will tentatively ask me how my day was. When When I ask him to proof one of my articles, he gets this I think I've finally come to understand that what we do
"What have you been up to?" You say, " I'm into
Internet marketing." "What's that?" You then proceed
to tell them how you market a product on the Internet.
You tell them about headlines, ad copy, advertising
and ezines. "What's an ezine?" You explain it's like a
magazine they would find in a drugstore; the
difference is it comes in your email.
you notice their eyes are starting to glaze over.
There's a brief pause and they say, "Hey, do you
believe this weather we're having?"
death because they have absolutely no idea what you're
talking about.
into Internet marketing. I have devoted myself
passionately to life within the computer.
turn on the computer to someone who can now copy and
paste with the best of them (okay…I'm a slow learner).
I trashed one computer in eight months and I'm proud
to say it will take me MUCH longer to trash my current
one.
proud of what I've accomplished. I'm not a Net
marketing "guru" and I never will be one. But I'm not
a "newbie" either.
with friends and loved ones. But I slowly came to
realize that I'm speaking a foreign language to them
when I describe the inner workings of online marketing.
I have yet to meet someone in the "real world" who
knows what an ezine is.
I launch into advertising with autoresponders, viral
marketing, I can see his shoulders start to slump and
this look of resignation comes across his face. It says,
"Oh, %#@*& ! I just had to ask!"
deer-caught-in-the-headlights look in his eyes. Even
though I've begged him to be brutally honest, I know he's
thinking, "What can I say? I don't even understand what
she's writing about!"
on the Internet is very specialized. Never mind that
there are thousands of us doing it. Those of us who spend
hours each day on the Internet advertising, reading and
learning, give so much of ourselves to this endeavor.
When we're not online, we're brainstorming headlines, ad
copy and articles. Internet marketing is in every fiber
of our being. Keep us away from the computer too long and
we go into severe withdrawal.
I don't know about you, but marketing is both a challenge I have come to understand that to some extent I have to But that's okay. There are plenty of people like you who "There are as many ways to live and grow as there are About the Author
Jo McNamara lives in Orlando, FL, with 8 cats and 1 husband.
and an outlet for me. The challenge is to learn as much
as I can absorb and use what I've learned effectively.
The outlet is tapping into that part of my brain that is
creative.
keep my life online and my life offline separate. I tell
my friends just enough and then shut up (hopefully before
they are frantically looking around for a means of escape).
Nothing is worse than to have someone rattling on and on
about something you have absolutely no interest in.
DO understand what I'm talking about. And I don't have to
explain to you what an ezine is.
people. Our own ways are the only ways that should matter
to us." Evelyn Mandel
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