by George McKenzie
There's a common misconception that people in the news It's not true. News organizations are constantly looking for story And if you master the media marketing strategies below, ***Offer "another angle" on a current story Suppose ***Offer yourself as a guest on shows that have to fill
business have a giant network of sources where they get
all their information, and they certainly don't need
help from "average people."
ideas--from anywhere.
your reputation as an "expert" among the media will
absolutely skyrocket--and so will the traffic-
generating free publicity that results.
you hear a something on a 6:00 PM TV newscast, and you
believe you have the credentials to comment on it.
Contact the newsroom, tell the assignment editor or
producer you can offer "another angle" on the story. Be
sure to say something like, "I think a lot of your
viewers will find it interesting (surprising, shocking,
etc) that..." and then explain your idea.
a lot of airtime. Check out local TV programs to see
who's already doing a lot of guest interviews. Usually
these tend to be "soft" news shows in the early or mid
morning, especially on weekends. Get creative and
figure out how to package what you know in a way that's
interesting to a mass audience. Then construct a news
release to send to the appropriate person on the show
you have in mind.
***Polls & Surveys First there was The Book Of Lists. ***Tip Sheets Great fillers on slow news days. Make ***Ask to be added to the "Expert's Directory." Every It's usually nothing more than a computer database or Taking a few minutes to do these things can result in About the Author
During his 31 year broadcasting career, George's
Then David Letterman made his nightly "Top Ten" polls a
cultural icon. People love them, and in this age of
email, anyone can put together a quickie poll and
publish a list.
sure they’re not dated, then package them in an
attention getting news release--one that positions you
as a qualified expert to add some insights the subject
matter.
newsroom has a book or file they reach for when they
need find someone who offer insights on what's
happening.
even a paper file. and to get in, all you generally
have to do is ask-- AND send a media kit that with a
bio and contact information. SHORT and RELEVANT are the
key words here.
repeated opportunities for free publicity. And because
of the "halo effect" you get from being interviewed by
the media, it's the kind of traffic-generating
publicity that's more powerful and profitable than
anything money can buy.
TV reports have appeared on ABC, NBC, CBS, ESPN.
George offers a free 7-day mini course to anyone who
subscribes to his free weekly ezine,. Register at
http://www.publicitygoldmine.com/ea