by John Gilger
I love the Internet! Information about any topic that Yes, I have to admit it -- I Am An Info Junkie. It has Today, I fired thirteen ezine publishers. It was hard. I didn't want to let go of those threads to Maybe you were one of the thirteen. Maybe it wasn't just a mistake. It is more like a cardinal Your ezine/newsletter didn’t contain any news. There was not a sentence of content in it. You and the That next issue that contained the content I was hungry You flooded my RSS reader and my email box with ads. I realize that we are all in the business of trying to Your cardinal sin was to send ads to me without content. That, my friend, is spam. That is why I clicked on the Anyone who has been in the Internet Marketing business for THE MONEY IS IN THE LIST (I could go off on a tangent about ebook authors who hired Back to this rant. If you want the privilege of feeding ads to my RSS reader
piques my curiosity is just a few clicks away. Ezines on
almost any topic are available to all.
become an addiction. I subscribe to dozens of ezines and my
browser's bookmark list is huge.
information sources, but they all made the same mistake.
sin on just plain ignorance.
other twelve publishers have not provided a lick of content
for weeks or even months. I have been hoping that “maybe
the next issue will be the one…”
for never came. Yes, your ezine was always there right on
time. Yes, I even received your bonus editions.
make a buck or two and I can accept a couple of ads if I
get my info fix. Ads support your ability to provide
content and we info junkies of the world can tolerate that.
“unsubscribe me” link and fired you.
more than five minutes has memorized this mantra:
copywriters to provide wonderful sales copy for horrible
ebooks that I have bought, but that is a rant for a
different day.)
or dropping them in my email box, please have the decency
to feed my addiction – I get real cranky if you make me go
into withdrawal.
Wrap your ad in some decent content! Consider this – if you have no list, you’ll have no money. Do you wonder why your ezine has such a low response? Is it even being read? Here’s another info junkie confession – A lot of us are lazy! (I know … that is an earth- It is much easier to click on “delete” than it is to It is sad. A world full of info junkies that like to buy good stuff You blew it. You and twelve of your colleagues. You lost your focus. You forgot that the info junkies of Just give us our fix. Put some content in your ezines and About the Author
John Gilger is a professional copywriter and technical writer that has been paid to indulge his writing habit for more years than he cares to admit. More info is available at John Gilger, Freelance
shattering fact you never thought of … LOL)
search the fine print for the unsubscribe instructions.
Lots of us have those cool email clients like Thunderbird
that let us click a “Junk” icon and never be bothered by
your spammy ads again.
from the ‘net and a world full of Internet marketers that
want to sell stuff – it looks like a match made in heaven.
the world provide your Internet income. We are your
customers. Without us, where would you be?
we’ll stay on your list buying more than we can rationally
afford forever.
Wordsmith,