by Dan Brown
1. Publish a picture of yourself in your ad. This will 2. List how many famous or respected people have 3. Publish the results of any tests your product has
show people that you're not hiding behind your web
site and you're not afraid to backup your product.
purchased your product in your ad. These people
should be fairly known by your target audience.
passed in your ad. Your product may have passed
a durability test, safety test, quality test, etc.
4. Publish the results of any positive surveys you've 5. List any publications that have written about your 6. List any related books that you've written in your 7. Have a professional looking web site to publish 8. Publish any endorsements from famous people in 9. Use a money back guarantee in your ad. This 10. Provide testimonials from satisfied customers in About the Author
Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine introducing their new affiliate program, which is due out July, 2005. Zabang
taken from your customers in your ad. Just survey
your current customers and list the results.
business in your ad. It could be a product review,
on a top ten list, an article, etc.
ad. When you list a book(s) you've wrote, it gives
you credibility because it shows you're an expert.
your ad on. When people visit your site and it looks
unprofessional, they'll relate that to your product.
your ad. Some people will think if a famous person,
enjoys your product, so will they.
will remove the risk from your potential customers
and show them that you stand behind your product.
your ad. The testimonials should include specific
and believable results you customers have received.