by Dan Brown
A back-end product is a product you attempt to sell If you're not trying to sell back-end products to your Below are ten killer strategies you can use to sell your 1. When you ship people the first product they bought, 2. Give customers a free subscription to a customers 3. Send your customers greeting cards on holidays or 4. After people order your first product from your web
your customers after they have recently purchased a
related product from your business.
customers, you're making a big mistake. It is easier to
sell to existing customers than it is to sell to new ones
who don't trust your business yet.
back-end products to your existing customers:
insert a flyer or brochure for your back-end product
in the package.
only e-zine when they buy your product. You could
include your ad for your back-end product in each
issue.
on their birthday. Include a small advertisement inside
the card for your back-end product.
site, take them to a "thank you" web page and include
your back-end product ad on that page.
5. Send customers a free surprise gift after they order 6. If you're selling an electronic product, like an ebook, 7. Give your customers a free membership into your 8. Contact your customers by phone and ask them if 9. Send your customers a thank you letter by mail or 10. Ask your customers if they want to be updated in Your business will have a greater chance of surviving About the Author
Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine introducing their new affiliate program, which is due out July, 2005. Zabang Affiliate Program
your first product. You could attach another ad with
the free gift for your back-end product.
include your ad for your back-end product somewhere
inside the electronic product.
"customers only" private site. You could include your
ad for your back-end product somewhere inside
the private site.
they were happy with their purchase. You could tell
them about your back-end product.
e-mail. You could mention your back-end product
somewhere on the letter.
the future when you have new product offers. You
could have them sign up to receive e-mail or snail
mail updates.
when you attempt to sell back-end products to your
existing customers.