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Articles Index >> Marketing
Why Affiliate Marketing Is So Successful
by Michael Cheney
Affiliate marketing is the mainstay of internet business. It accounts for billions
of dollars every single year. The main reason that affiliate marketing is so
successful and so many people are jumping on the affiliate bandwagon, is because
it actually works. You have heard of companies like ClickBank, PayPal, Pay.com
and others that are all helping the affiliate marketing business to boom.
The main reason that it works is the magic figure of 99 percent. The figure
99 percent is so important because this represents the amount of people that
are coming to your website that will never buy your product or service.
It’s a proven fact that only one percent of people visiting a website
will actually buy that websites product or service directly. This means the
other 99 percent of visitors will never buy.
The vast majority of website owners out there who are trying to do business
online are not actually seizing this opportunity. They are focusing on creating
sales letters and optimizing their website to sell to people in the one percent.
This is a big mistake as the other 99 percent of visitors won’t buy your
product. That’s where affiliate marketing comes in.
Affiliate marketing basically means selling other peoples stuff or getting
other people to sell your stuff. With the 99 percent of visitors that won’t
buy your product, what you need to do is get them to buy other peoples products.
You need to get out of this mind trap of just focusing on selling your product
or service.
If you own a hotel, for example, what you can do is you can sell other peoples
product. You could promote tourist attractions. You could promote leisure facilities
or sporting activities related to your hotel. When you make a sale these other
companies would give you a commission. That, in essence, is what affiliate marketing
is all about.
Now there are some great places where you can actually find new affiliates
that will be willing to not only promote your product, but also have their own
products which you can sell. It’s a lot easier to become an affiliate
than you would think.
One of the best places to start in affiliate marketing is ClickBank.com. ClickBank
has a marketplace where you can actually scour through and find affiliates selling
information products in different categories. All you need to do is sign up,
get a nickname and then you link to these affiliates from your website. Every
time you make a sale, they give you a percentage.
You should really only choose an affiliate program that gives you around 30
percent or more. There are some affiliate programs that will pay you 50 percent,
60 percent and more. It’s a great way to get supplemental income because,
don’t forget, you are making money from visitors that are costing you
and not giving you any revenue.
Good luck with your affiliate marketing efforts.
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