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Articles Index >> Marketing
Tips on Using GetResponse to Make More Sales
by Michael Cheney
is one of the leading autoresponders on the Internet.
Over 300,000 users use GetResponse autoresponder to manage their mailing lists
and subscriptions.
The first time you visit GetResponse, you may be encouraged and enticed to
join their free version. This is a great thing to do if you’re not sure
how an autoresponder actually works. You get a free test ride to see GetResponse
in action. This shows you most of the functionality that the main GetResponse
product offers. It means you can actually start to generate more leads and build
more business by attracting people onto your mailing list.
The main benefits of using an autoresponder are that you don’t have to
spend time doing repetitious email marketing tasks. You can catch sales that
you would have otherwise lost when people leave your website when they’ve
only visited once. You can boost your mailing list massively by capturing people
directly and automatically into your database.
is so effective because it’s been around for so
long. The 300,000 people that use it have helped to improve the product over
the years.
Some of the things that you can do to actually get more sales from GetResponse
include developing a multi-part course. Developing a multi-part email course
has become a popular way to educate website visitors on particular products.
If visitors are coming to your site and they’re not buying immediately,
what you need to do is educate them on exactly what your product has to offer.
You also need to build up trust and build a relationship with these visitors.
It is very difficult to do this with simple email marketing. Also, if you’re
creating a sales letter on your website you can’t build up a high level
of trust on the person’s first visit.
What you need to do is contact them on regular intervals. Studies have indicated
that if you contact somebody seven times about a product, they will eventually
buy it. Obviously these statistics are based on average, but the normal websites
that you see on the Internet don’t actually contact you or ask you about
a product seven times. They have a homepage sales letter that explains it to
you and then they leave it to chance.
Using an autoresponder like
means that people can get right onto your mailing list
with no hassle. All you then need to do is create a multi-part course; you write
the emails one time and add them in to the simple GetResponse interface.
Once you’ve set up your messages, you then decide on what intervals you
would like them to be emailed out. GetResponse then broadcasts your messages
to everybody on your database, or select people on your database, at the intervals
that you’ve chosen. This means you can be away from your internet marketing
efforts and still have emails going out educating and encouraging people to
buy your product or service.
There are lots of ways that you can use
, but one of the easiest is just to set up a multi-part
course in this way. You should also ensure that you have a catchy footer to
each email that goes out. Even if people don’t read they main message
of the email, they at least click on the link in the footer.
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