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5 Ways To Treat Your Website Like An Employee
And Reap The Rewards
by Michael Cheney
People often come to me in a state of crisis and say their website isn't working.
Usually they're in a cold sweat:
"Michael, give me some practical things I can do to get more sales from
my website!"
You want practical advice? Stop treating your website like an object in your
business and start treating it like an employee. Most businesses treat their
website like a physical item in their business - such as a filing cabinet for
example. Just take Mr. Smith from ABC Ltd.:
"Everyone else has got a filing cabinet so I thought we'd better get one.
I'm not very interested in cabinets myself but people seem to think they get
you more customers. It looks quite neat though - I made sure my face is on the
front of it."
Very good. How much business do you get from it?
"Business? Oh I don't know - I haven't even looked at it for a year or
so. It's been a waste of money. We paid a company to build it and it doesn't
work."
Right, I see. Have you updated it regularly and promoted it extensively?
"What? No - it went live and that was it, nothing's happened. I thought
the phone would be ringing off the hook. Come and have a look at it anyway,
it's over here in the corner - gathering dust."
So here they are:
5 Ways To Treat Your Website Like An Employee And Make More Money As
A Result
Treat your website like one of your employees and it will start to behave like
one.
1. Look after your employees - give them the attention they deserve, pay them
well and don't neglect their needs
2. Make sure your employees look the part - first impressions count: scuffed
shoes and scruffy clothes won't bring in the business
3. Give them mobility - buy them a company car so they can get out into the
world and sell for you, they won't sell much stuck in one place and not being
found
4. Keep them informed - give them the latest information on the focus of your
company, new services, new sales scripts, latest changes to the way you do business
etc.
5. Introduce them to everyone - don't let your employee feel like they're on
the sidelines of your business, separate to everyone else - they need to be
a fully integrated part of your business, not an after-thought bolted on at
the last minute.
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