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Articles Index >> Marketing
Google AdSense Optimization Tips
by Michael Cheney
When you login to Google through the AdSense login you can get to a page that
contains a series of optimization tips. Although this is a useful page, it can
take awhile to read through. So let me present you with a no nonsense quick
overview of these tips.
The first thing that Google recommends is that you keep track of all changes
and test the performance of your ads using channels. You can set up a number
of channels using the Google statistics. This enables you to track the performance
of, for example, different ad formats, different ad colors, different ad sizes
and even different pages.
You can create channels that are specific to an ad format or you can create
a channel that is specific to a page on your website. You definitely need to
create channels because it is one of the best ways to continually tweak and
improve your AdSense performance and boost your AdSense earnings.
Next it talks about where you should place ads on your pages and it includes
what is called a heat map, showing you the hot spots on an average website.
In general, it’s common sense if you place ads towards the center or upper
regions of a page as you’re likely to get a better response. Placing ads
on the right hand side, at the top right hand side or at the very bottom of
a page leads to very low response rates.
Your best bet, in terms of getting the most click-throughs, is to try and
make the ads become part of the content. Place the ads right in the middle of
the content or place your content around the ads. Also, if you use ads that
blend in with your site you’ll get a far better click-through rate.
It then talks about using multiple ad units and whether or not you can do this
effectively. My experience is that pages for forums, for example, perform particularly
badly. I’ve yet to find a way to use AdSense on a forum and generate a
significant amount of revenue without first annoying all of the forum’s
users.
Obviously, one of the biggest questions you need to ask yourself as an AdSense
webmaster is which ad format to use. Google gives you a massive selection from
skyscraper-sized ads to standard banner-sized ads and really it will come down
to testing. The more you can test and the more you can judge by the results,
the better your conversion ratio and click through ratio will be.
You may also want to experiment with link units. As opposed to straight-forward
ads, link units contain a series of links through to further pages of actual
ads. So for example, people may click on a link unit that says “click
here for ads about shopping”. You only get paid, not if people click on
the first link, but if they click a second time on an actual website. Again,
I’ve tried these and not found them to be amazingly successful. But I
haven’t tested them extensively; you will need to do that.
The best way to get immediate access to all the test information, without having
to go down the painful road yourself, is to watch this free video that I’ve
created. It explains how I make thousands of dollars every single week just
from AdSense. You can watch it
now by clicking here.
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