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Articles Index >> Marketing

 

Marketing

Advertising Sucks! Long Live The Web!
How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100? What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last time you heard an advertising salesman say:

7.5 Ways To Get More Sales Through Your Web Site
Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your developer's work..

5 Ways To Treat Your Website Like An Employee And Reap The Rewards
People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat: "Michael, give me some practical things I can do to get more sales from my website!"

5 Sure Fire Ways To Send Visitors Away For Good
So your traffic is going through the roof yeah? It's all becoming a bit too much? You're getting lots of sales enquiries through your website every day? You want to send visitors away from your site for good? Just follow these five Sure Fire Ways and your site will be a tumbleweed ghost town in no time..

5 Reasons Why Link Swapping Is Killing Your Website
I created my first website in 1995 - it was so long ago I built it out of rock and wood, not HTML..

5 Totally Free Website Marketing Tools
I've collected some really cool free products for you that will help with your website marketing efforts. What do I want in return? Nothing!

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Want to avoid being blacklisted by the search engines and banished to the sin bin never to receive a single search engine visitor ever again? Thought so. Here's some tips to help you..

3.5 Reasons You Need To Forget About Search Engines
Ever find yourself visiting Google.com and typing in phrases relevant to your website to see where you come up? Of course you do. Everyone does it. Have you ever stopped to think how much time is taken up over the course of a year just by that niggling thought at the back of your mind..

3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your website's success. If you have engrossing, valuable and relevant content you are onto a winner..

Improve Your Website For More Profits
Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops..

Attract More Customers To Your Website
Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers..

Why Tracking Is Crucial To Your Online Profits
A lot of people that have websites on the Internet are leaving money on the table. You might be one of them. Right now you might be losing out big time on profits you could be having from your website because you are not tracking..

Who Is Michel Fortin: The Expert Copywriter
If you’ve been on the Internet marketing scene for any amount of time, you will have come across the name of the copywriter Michel Fortin. He owns several websites on the Internet, including SuccessDoctor.com; his own site, MichelFortin.com; as well as his latest product, ContextCash..

Outsourcing Work Using RentACoder
There’s a great little website called RentACoder.com that enables you to get any piece of work you can think of outsourced. The benefits of outsourcing your work mean that you can get things done far quicker and often far cheaper than you can do them yourself..

How to Write and Publish Your Own E-Book
Writing and publishing your own e-book has become one of the latest crazes to take the Internet by storm. Lots of webmasters have realized that selling electronic information products is a great way to generate extra revenue streams from their website. You don’t need to be an acclaimed author to write and publish your own e-book. It can be relatively straight-forward..

Have You Got the Millionaire Mindset?
TV has started to catch on to the fact that people love watching millionaire entrepreneurs make business decisions. Success of programs like the Apprentice, and other spin-off versions, demonstrate that people are more interested in business and entrepreneurs than ever before. But the question is, do you have the millionaire mindset?

Why More Content Means Long Term Success on the Internet
People have often said that ‘content is king’ on the Internet. You’ve probably heard it so many times that you may have just forgotten exactly what it means..

Tips on Using GetResponse to Make More Sales
GetResponse is one of the leading autoresponders on the Internet. Over 300,000 users use GetResponse autoresponder to manage their mailing lists and subscriptions.

How Many Times A Day Do You Login to AdSense?
I’ve heard of webmasters, who are using Google’s AdSense program to generate revenue from there website, who log in every single hour of each day. It probably won’t surprise you that there are webmasters using AdSense who are actually addicted to logging in and checking their statistics..

How to Make Quick Simple Profits Online
Many webmasters start out on the Internet wanting to make profits quickly. Unlike other businesses, it’s very possible using website marketing techniques to actually generate profit from a standing start very, very quickly..

The Benefits of Selling Your Product on ClickBank
ClickBank is one of the world’s largest affiliate marketing houses. There are over 10,000 product vendors who are selling their digital products via ClickBank. Not only that, but there are over 100,000 affiliates who have signed up with ClickBank in order to sell these products..

How to Write the Perfect Sales Letter
If you’ve spent any amount of time on the Internet, and in particular on website marketing sites, you will have noticed something called “The Long Sales Letter.” A long single page sales letter is, without a doubt, one of the most effective ways to sell products online..

How to Skip the Marketing Learning Curve
The biggest difficulty webmasters face on the Internet is actually how to get traffic into their website. You can spend literally years of your life trying to master internet marketing..

How To Get Your Press Release Published
If you’re looking to get free promotion in newspapers and magazines, sending out a press release is a great way to go about it. I’ve been marketing online for over ten years and I’ve had a lot of successes with sending press releases..

Confessions Of A Link Building Expert
I’ve been online marketing and building websites for over 10 years. One of the most important things I’ve learned during that time is that exchanging links with people is one of, if not the best, way to get traffic to a website..

Avoiding the AdWords Minefield
Using Google AdWords is a great way for advertisers to reach more target audience members on the Internet. When you open a Google AdWords account you simply deposit a small amount of money and instantly you can create your advertisements and start reaching massive amounts of people on the Internet through their ads program..

Why Tracking And Testing Equals Success
The difference between failure and success on the Internet is that people who track and test are successful, while people who don’t track and test are failures..

Why Affiliate Marketing Is So Successful
Affiliate marketing is the mainstay of internet business. It accounts for billions of dollars every single year. The main reason that affiliate marketing is so successful and so many people are jumping on the affiliate bandwagon, is because it actually works. You have heard of companies like ClickBank, PayPal, Pay.com and others that are all helping the affiliate marketing business to boom..

Wordtracker - The Ultimate SEO Tool For Your Site?
WordTracker is one of the most popular search engine optimization tools on the entire Internet. It is used by thousand and thousands of webmasters who need to get access to the information about what people are typing into search engines..

Why Is Everyone Using Free Content on Their Website?
A trend over the past year or so has been for people to ad free content written by other people to their websites. You find an article database that has content written by authors not connected to your business and you use these articles as free content on your website..

What Is Chitika And Does It Pay Well?
A new trend has been surging through internet marketing circles recently. It’s been about a new form of advert that you can place on your website. The idea is that it’s better than banner ads and better than Google AdSense ads..

What Is An Autoresponder?
Lots of people talk about autoresponders and how you can use them to grow your business online. But what actually is an autoresponder? Quite simply, it’s a piece of software that enables you to send emails to people automatically. This doesn’t mean that it writes the emails for you and it doesn’t involve spam or sending unsolicited email..

Using Reciprocal Links To Get More Traffic
Search engines generally look for a series of criteria when ranking websites in their positions. They look at which phrases you have and the weighting of these phrases and keywords on your page. Search engines will also look at how much of a resource they see you as..

Should You Pay For SEO Services?
There are thousands of companies on the Internet offering search engine optimization, SEO, services. There are some that are better than others, but the question is whether or not any of them are worth paying for..

Making Your Website User Friendly
To make your website user friendly, you really need to put yourself in the shoes of your visitor. When it boils down to it, the only thing people are looking for on the Internet is information. Every visitor on every website is looking for information. The quicker that you can get information to them and enable them to find what it is that they are looking for, the happier they will be and the longer they will stay on your website..

Images Or Text On A Website - Which Is Best?
Using images on your website is a great way to draw people into your content. There is no point in having a website that is full of text and doesn’t have any graphical elements to it, as people will think it’s a web design nightmare..

What Every Website Should Know
What every website owner should know is that one website is never enough. Too many people get caught up in the idea of trying to SEO their website, or optimize their website for the search engines, and simultaneously try to create that site so that it sells products..

 

The Banner Is Dead. Long Live The Banner
Many website owners, when thinking of advertising online, immediately turn to pay per click or cost per click options (PPC or CPC). What this involves is simply setting up an account, with Google Adwords or Overture or Yahoo for example, and adding keywords to an advert..

Online Advertising Can Be Cheap And Effective
Despite all the many ways that you can get people to find you on the Internet for free, advertising is still a great method of promoting your website. It’s often forgotten in all the talk about search engine optimization, website marketing, key phrases, link building, etc. that one of the best ways to get people to your site is to actually advertise online..

Brief Timeline of The Internet
In 1992, the World Wide Web was released by CERN. In the same year the term “surfing the Internet” was coined by Jean Armour Polly..

I Bought The John Reese Traffic Secrets Course
One of the most talked about internet marketing products online is the John Reese “Traffic Secrets” program. When he launched it, he generated over one million dollars of sales in less than 24 hours. John Reese is nothing short of a phenomenon..

How To Write And Sell Your Own Ebook
More and more people are starting to realize that one of the best ways to generate revenue on the Internet is to write and sell your own e-Book. It’s a lot easier than you think..

How To Get High Search Engine Rankings
Every single website master wants to get to the top of the search engine rankings. Despite me telling them that often this doesn’t produce the best quality traffic and that there are many other sources of traffic, every website owner I know and I’ve spoken to wants to be at the top of the search engines; Google in particular..

How to Get Great Content for Your Website
Quite simply, the more content you have on your website, the more phrases you’ll have on your site and the more traffic you will attract from search engines..

How Long Does It Take to Get a Search Engine Ranking?
Almost every webmaster I’ve heard of and I’ve come into contact with has asked me this question. Everybody wants a top search engine ranking. You want to be listed in the top position for your key phrases, but when you first start out with your website you become very eager to see those top rankings and those top positions as quickly as possible. That’s why people always ask this question..

How Do You Get People To Link To You
Establishing reciprocal links from other websites into yours is one of the most important things you can do in the online marketing arena. Every webmaster wants as many links as possible coming into their website because each and every link acts like a vote for your site. It pushes you up the search engine rankings and gives you more traffic..

How to Secure Lucrative Joint Ventures
A joint venture is simply where you approach a large representative in your sector who can promote your product or service for you. The idea is that you give them a percentage of the profits of all sales that are made as a result of their promotion..

How To Get Link Popularity Without Linking To Anyone
Lots of webmasters tell me that they like the idea of link popularity and reciprocal linking, but they don’t like the idea of actually linking to other websites. They tell me that they don’t want lots of links cluttering up their website and that the volume of links required to be placed on their site would make their site look a mess..

How To Build Link Popularity The Easy Way
As a webmaster you will know that one of the most important things you can do to promote your website is to get lots of people to link to you. Reciprocal links have multiple benefits, including more targeted traffic and higher search engine rankings..

How Keywords And META Tags Actually Work
Meta Tags are a way for you to tell search engines what your website is about. It used to be the case that they were very important, particularly in the likes of Google.com and MSN.com. But increasingly, search engines are paying less attention to Meta tags as they are open to abuse..

Google AdSense Optimization Tips
When you login to Google through the AdSense login you can get to a page that contains a series of optimization tips. Although this is a useful page, it can take awhile to read through. So let me present you with a no nonsense quick overview of these tips..

Google Adwords Tips: Getting More Clicks for Less Cost
The Google Adwords Program is an excellent way to get direct traffic into your website. There are two main ways that you can use it..

Are Google's Adsense Statistics Any Use?
If you use the Google Adsense program, you'll know that you can log-in and view the statistics to see how many people have visited your site, particular pages and clicked on ads..

Building a Highly Profitable Mailing List
It's your number one job as a website owner to get people visiting your site to raise their hand and say, "Yes, I'm interested. Tell me more."..

Corey Rudl Scam Merchant or Marketing Genius
Corey Rudl was one of the Internet's early pioneers. It's believed he may even have founded the concept of affiliate marketing itself..

Does Google Adsense Search Make You Any Money?
I've been using the Google Adsense program for a number of months now and I've got to the stage where I'm making thousands of dollars every week. But I've yet to find an effective use for the Google Search tool..

A Masterclass in Affiliate Marketing and Joint Ventures
Affiliate marketing and joint ventures are massive business on the Internet, generating billions of dollars every single year. But what is an affiliate deal or a joint venture? Well, quite simply, an affiliate deal or a joint venture is a case where you sell other peoples stuff or they sell your stuff..

Internet Auction Secrets by John Reese
When I first came across the auction secrets website by John Reese, I thought it was yet another sales page; a long sales letter with loads of hype. That was until I realized that John Reese is one of, if not the, most successful internet marketing minds on the planet..

Choosing the Right Key Phrases and Keywords for Your Website
The starting point to choosing the right keywords and key phrases for your site is to think about how people use the web to find information. The vast majority of people use search engines to find the information they're looking for on the Internet..

Creating a Website: Your Questions Answered
People are always asking me different questions about how to create a website. So here's a collection of some of those questions and the answers to them..

Google Adsense Launches Advertiser Sign-up
The Google Adsense program has recently launched their advertiser sign-up functionality. This means that alongside your normal AdSense units, you get displayed a text link that says "Advertise on This Site"..

 

AdSense Tips from an AdSense Professional
I’m going to show you some of the tips that I use to generate thousands from my website every single month using just AdSense. Last month AdSense paid me over eleven thousand dollars and I’m going to show you how I did it..

Killer AdSense Tips and Resources
As an AdSense user you know the importance of keeping abreast the latest developments and changes with the AdSense program to increase your earnings..

AdSense Gold – The new revolution in AdSense earnings
There are a bunch of people on the Internet that are pulling in thousands of dollars every single week by using certain information about AdSense..

AdSense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundreds, not thousands, but tens of thousands of dollars from your website. I’ve only been using AdSense for a few months, but already I’m earning thousands and thousands every single week just from AdSense..

Do high paying AdSense keywords really work?
A lot of people try and find on the Internet places where they can buy or get hold of the highest-paying AdSense keywords. The idea is that if you have the right keywords you can actually generate dollars per click..

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